February 19th - 20th, 2021




We are happy to invite you to the 6th SIETAR Polska Congress.

The theme of this year’s congress: ‘Identities in the VUCA World’  calls attention to the challenges and opportunities of managing and negotiating identities in today’s rapidly changing and unpredictable environments. By including the acronym ‘VUCA’ in our conference theme we would like to invite you to join our comprehensive discussions and reflect on the conditions of ‘volatility’, ‘uncertainty’, ‘complexity’ and ‘ambiguity’, which characterize our modern-day cultures. In particular, we want to explore how people are adapting to the age of change and acceleration and how the demands placed on them by growing inter-connectivity and technological advances affect their personal, business, political and social identities.


Key Dates

Call for papers deadline: 31.08.2020
Early Bird: up to 31.10.2020
Registration: up to 31.01.2021
Pre-congress Workshops: 18.02.2021
Congress Days: 19-20.02.2021
Networking Dinner: 19.02.2021
Post-congress Workshops: 20.02.2021


comming soon…

Keynote speakers

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam University of Applied Sciences. Together with her study at King’s College London in a Master program on Applied Neuroscience, she has been recognized as a bridging figure between interculturalism and cultural neuroscience. Her latest book “Cross-Cultural Management with Insights from Brain Science” adopts the notion that culture is dynamic, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind. The book discusses many essential topics such as cross-cultural leadership/ negotiation/ motivation/ marketing, change, diversity and bias management…etc. But for each chapter, there is an added section on how biology plays a role: “Do genes contribute to cultural values and leadership skills?”; “Can one develop a multicultural brain?”; “How change management can be successful by knowing how the brain works?”; “What is neuromarketing?”; “Can mirror neurons influence teamwork?”


more comming soon…

Congress Location


Early bird (up to 31.10.2020)
  • Full fee: 350 zł
  • SIETAR Memebr: 210 zł
  • Student/ presenter: 140 zł
Regular (from 01.11.2020)
  • Full fee: 500 zł
  • SIETAR Memebr: 300 zł
  • Student/ presenter: 200 zł


Congress starts in…


Partners and Sponsors

contact us

our adress:

Street. Legnicka 65
54-206 Wroclaw